1. What Are Cookies
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used across the internet to make websites function more efficiently, provide a better user experience, and supply information to website owners.
Cookies contain small amounts of data, typically including a unique identifier, the name of the website that issued the cookie, and the cookie’s duration. They are stored by your web browser and can be read by the website that created them on subsequent visits.
Types of Cookies by Duration
- Session cookies: These are temporary cookies that are stored in your browser’s memory only for the duration of your browsing session. They are automatically deleted when you close your browser. Session cookies enable essential Website functions such as page navigation and maintaining your session state;
- Persistent cookies: These cookies remain on your device for a set period of time (which varies by cookie) or until you manually delete them. They allow websites to remember your preferences and recognise you on return visits.
Types of Cookies by Source
- First-party cookies: These are set by the website you are visiting (in this case, WhittleseaBlueCab.com). Only WhittleseaBlueCab.com can read these cookies;
- Third-party cookies: These are set by domains other than WhittleseaBlueCab.com. They are typically placed by third-party services that we have integrated into our Website, such as analytics tools and affiliate tracking systems.
2. How We Use Cookies
WhittleseaBlueCab.com uses cookies for a number of purposes, which fall into the following categories:
2.1 Essential Cookies
These cookies are necessary for the basic functionality of our Website. They enable core features such as page navigation, security, and accessibility. The Website cannot function properly without these cookies, and they cannot be disabled.
2.2 Analytics Cookies
We use analytics cookies, primarily through Google Analytics, to collect information about how visitors use our Website. This data helps us understand:
- How many people visit our Website and which pages are most popular;
- How visitors navigate through our Website;
- Where our visitors come from (referral sources, geographic regions);
- How long visitors spend on our Website and individual pages;
- Technical information about visitors’ browsers and devices.
This information is collected in an aggregated and anonymised form. We use it to improve our Website’s content, structure, and performance.
2.3 Affiliate Tracking Cookies
When you click on an affiliate link on our Website that directs you to a third-party casino platform, the casino operator may place a cookie on your device. This cookie records that you were referred from WhittleseaBlueCab.com, enabling the operator to attribute your registration or activity to our referral. These cookies are essential to our affiliate business model and are placed by the casino operators, not by us.
2.4 Preference Cookies
These cookies allow the Website to remember choices you make and provide enhanced, more personalised features. For example, preference cookies may remember your display settings, content preferences, or whether you have previously dismissed a notification or banner.
3. Types of Cookies We Use
The following table provides details about the specific cookies used on WhittleseaBlueCab.com:
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visitor, session, and campaign data for site analytics. | 2 years | Third-party |
_gid |
Google Analytics | Stores and updates a unique value for each page visited. Used to count and track pageviews. | 24 hours | Third-party |
_gat |
Google Analytics | Used to throttle the request rate to Google Analytics, limiting data collection on high-traffic sites. | 1 minute | Third-party |
| Affiliate tracking cookies | Various casino operators | Track referrals from WhittleseaBlueCab.com to casino platforms. Enable attribution of user registrations and activity to our Website. | 30–90 days | Third-party |
| Session cookie | WhittleseaBlueCab.com | Maintains your browsing session and enables core Website functionality such as page navigation and form submissions. | Session (deleted when browser is closed) | First-party |
| Preference cookie | WhittleseaBlueCab.com | Remembers your display preferences and dismissed notifications for a more personalised experience. | 1 year | First-party |
Note: The specific affiliate tracking cookies set will vary depending on which casino operator links you click. Each operator uses its own tracking system with its own cookie names, durations, and policies.
4. Third-Party Cookies
In addition to our own cookies, third-party services integrated into our Website may set their own cookies on your device. These third parties include:
- Google Analytics: Provides web analytics services. Google may use the data collected to contextualise and personalise the ads of its own advertising network. For more information, see Google’s Privacy Policy;
- Affiliate partners: Various online casino operators with whom we have affiliate relationships. When you click affiliate links, these operators may set cookies to track your referral. The specific cookies vary by operator;
- Google Fonts: Google may collect usage data when serving web fonts to your browser. See Google Fonts Privacy FAQ for details;
- Cloudflare: Our CDN and security provider may set cookies for performance optimisation and security purposes. See Cloudflare’s Cookie Policy for details.
We do not control the cookies set by these third parties. Their use of cookies is governed by their own privacy and cookie policies, which we encourage you to review.
5. Managing Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in several ways:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically configure your browser to block all cookies, accept only first-party cookies, or notify you when a cookie is being set. The steps vary by browser:
- Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. You can block third-party cookies, block all cookies, or clear cookies when you close Chrome. For detailed instructions, visit Chrome’s cookie support page;
- Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data. Firefox offers Enhanced Tracking Protection with Standard, Strict, and Custom modes. For detailed instructions, visit Firefox’s cookie support page;
- Safari: Go to Preferences > Privacy. Safari blocks cross-site tracking cookies by default through Intelligent Tracking Prevention. You can also block all cookies or manage website data. For detailed instructions, visit Safari’s cookie support page;
- Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data. You can block third-party cookies or all cookies. For detailed instructions, visit Edge’s cookie support page.
5.2 Opting Out of Google Analytics
You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on. This add-on instructs the Google Analytics JavaScript not to send any data to Google Analytics. The add-on is available for most major browsers.
5.3 Important Note About Disabling Cookies
Please be aware that if you choose to block or delete cookies, some features of our Website may not function as intended. Specifically:
- Your preferences and settings may not be remembered between visits;
- Some pages or features may not display correctly;
- Session-based functionality may be impaired.
Essential cookies cannot be disabled as they are strictly necessary for the operation of the Website. Blocking these cookies may prevent you from using the Website altogether.
6. Do Not Track
Some web browsers offer a “Do Not Track” (DNT) feature that sends a signal to websites you visit, indicating that you do not wish to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals.
WhittleseaBlueCab.com respects DNT browser signals. When we detect a DNT signal from your browser, we will take reasonable steps to limit non-essential tracking. However, please note that some third-party services integrated into our Website may not honour DNT signals, as their behaviour is governed by their own policies.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, our practices, legal requirements, or the cookies used on our Website. When we make changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically to stay informed about how we use cookies. Your continued use of the Website after any changes constitutes your acceptance of the updated Cookie Policy.
For material changes that significantly affect how cookies are used on our Website, we may provide additional notice through a prominent announcement on the Website.
8. Contact
If you have any questions, concerns, or feedback regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us:
- Email: [email protected]
- General enquiries: Contact Us page
For broader privacy-related enquiries, please refer to our Privacy Policy or contact us at the email address above.